CONNECTED COMMERCE
Shopify→Make→Airtable
01 / E-commerce / Workflow automation
Entradi operations engine
Connecting order intake, operational data, and fulfillment into one coordinated workflow.
01 / SELECTED WORK
Real processes.
Practical systems.
A selection of the tools and workflows I’ve built across commerce, customer support, and the web.
AI-ASSISTED SUPPORT
Chatwoot⇄OpenAI API
↳ Human review for exceptions
02 / AI / Customer operations
Eterik AI support agent
Bringing customer conversations and operational context together, with people in the loop.
ORDER TO SHIPMENT
01 New orders
02 Review & prepare
03 Ready to ship
03 / Logistics / Operations
From order review to shipment
Airtable status queues and Make workflows that connect reviewed orders to shipping APIs.
LITTLE LEMON / REACT
04 / Front-end / React
Little Lemon booking
A restaurant website and reservation interface built with reusable React components.
Production work, explained through public case studies. Customer data and live business systems stay private.
All public codeTHE TOOLS BEHIND THE WORK
Business first.
The right tools next.
Connect & automate
Make.com · Airtable · REST APIs · Webhooks · OpenAI API · Chatwoot
Operate & understand
Shopify · GA4 · Funnel analysis · SEO · Cross-border fulfillment
Build & extend
Python · JavaScript · React · HTML & CSS
02 / ABOUT ME
Sami Salkini
Berlin, Germany
An engineering mindset.
A business perspective.
I started with Electrical & Electronics Engineering and found my way into the systems behind growing businesses: orders, people, suppliers, data, and the connections between them.
Building Entradi Digital and Eterik gave me hands-on experience across international commerce, customer operations, and automation. I care about understanding a process well enough to make it simpler—and keeping human judgment where it matters.
I’m enrolled in the MBA&E at HTW Berlin, with the program beginning in October 2026. I bring this mix of engineering and business experience to practical challenges in operations, automation, and digital commerce.
Arabic NativeEnglish & Turkish ProfessionalGerman Elementary
03 / EXPERIENCE
A path across
business and technology.
2024–2026
Founder & E-commerce Operations Lead
Entradi Digital / Eterik
Built international e-commerce operations across pricing, supplier coordination, customer support, and fulfillment. Led the move to Shopify and used GA4 reporting to inform business decisions.
2022–2024
Business Development Specialist
Yollando
Managed B2B client relationships for international shipping services and coordinated cross-border logistics.
2021–2022
Business Development Specialist
UniHelper
Worked with international student markets, acquiring clients and maintaining customer relationships.
2019–2021
Customer Service Representative
TELUS International for Zara Online
Supported e-commerce customers in Arabic, English, and Turkish, handling enquiries and documenting cases.
2018–2019
Development Engineer Intern
Kenso Solutions · Valencia, Spain
Contributed to an IoT-enabled water-flow control system, applying an engineering approach to a practical problem.
04 / EDUCATION & LEARNING
Always connecting
the next dot.
Master of Business Administration & Engineering
Smart Business Models and Production Systems
BSc Electrical & Electronics Engineering
English-taught program · GPA 3.15 / 4.00
Continued learning
Meta Front-End Developer Specialization · 2024
IBM Data Science Methodology · 2022
IBM Python for Data Science, AI & Development · 2022
LET’S BUILD SOMETHING USEFUL
Open to projects, collaborations, and opportunities
Based in Berlin · Connected globally